With all eyes this week focused on the Cape Epic in South Africa, Lead Out Sports has announced it has been appointed as the exclusive distributor of Smoove universal chain lube for the Australian market. In only two years Smoove has taken a 60% share of the South African lube market, an unheard of statistic in such a highly competitive segment.
Although Smoove’s success may seem rapid, company founder Ruan Deyzel spent three years refining and perfecting Smoove before he was satisfied that it was ready for market. Near on 12 months of testing was carried out by 30 riders, who tested coded samples every three weeks. The resultant formula is a true universal chain lube for all cycling disciplines exhibiting unparalleled durability, which has been found to extend drivetrain life by over 100% in real-world conditions.
Regarded as a brutal event, the Cape Epic destroys bikes and drivetrains with no mercy. Fittingly, Smoove has quickly secured it’s place as the chain lube of choice. Covert surveillance of the pit area has revealed that 50% of the top ten teams rodeSmoove in 2016, including several teams sponsored by competing brands of lube. It is estimated that 90% of South African riders competing in this years Cape Epic will choose to use Smoove.
Pat Howard, the founder of Lead Out Sports, is excited by the road and trail ahead. “SMOOVE is perfectly suited to the Australian mindset and environment. We don’t like princess products and messing about. We want products that work, and we want to ride, be it dust or mud, rain or sand, or sunshine of course. Despite our no BS approach, we also appreciate a product that has been thoughtfully executed. Smoove’s pin-point applicator, easy squeeze bottle, and refined point-of-sale emphasise an attention to detail for both the end user and the retailer. Smoove is so much more than the common, forgettable lube in a plain little bottle.”
Smoove will be available from Lead Out Sports in early April, just in time for the challenging conditions of the Australian Autumn and Winter CX and XCM seasons and road base miles. Smoove comes in a 125ml bottle that has been developed for ease of application, with a suggested retail price of $24.95.