The hub for marathon mountain biking
In 2017 former Mountain Bike World Champion José Antonio Hermida and retired road racing super star Joaquim ‘Purito’ Rodríguez took on the Absa Cape Epic, and in 2018 they will put on their ‘Merida Factory Racing’ kit once again and head to the start line of the biggest mountain bike stage race in the world. […]
On Friday before the World Cup in Albstadt, Merida unveiled the new hardtails they have been developing. While it was no secret that Merida had a new racing bike in the works, given Jose Hermida has been racing on a ‘camouflaged’ version so far this year – we just didn’t know the specifications, save for […]
With offices in Germany, and an uber-strong mountain bike race team starring riders like Gunn-Rita Dahle Flesjå and José Hermida, you’d be forgiven for assuming that Merida was as Euro as Nutella and headbands. Not so. Merida was founded in the early 70s by Taiwanese engineer Ike Tseng who, it is rumoured, was so incensed […]
