Since I posted part 1, where I looked at how marketing messages might affect women’s choices about racing, there have been a lot of responses and discussion covering exactly what I was planning to write in part 2. Still, a promise is a promise! First I want to explore some of the issues and then, because […]
Bigham and Klemenčič partner for ABSA Cape Epic
Related Event: ABSA Cape Epic
The ABSA Cape Epic is arguably the most important race for cross-country and marathon focused mountain bikers, behind the Olympics and World Championships respectively. One of the challenges for many elite women is finding a team mate to race with. Often, a trade team will have just one elite woman on their team, and sponsorship […]
Giant Obsess of Eliza Kwan
If you are cross country inclined in Australia, the chances are you have grown up on lap based endurance races, or ‘Enduros’ in the form we originally knew them. Both Rocky Trail Entertainment and Chocolate Foot run some stellar race series around the ACT and NSW, and clubs and other promoters get into in other […]
Is Equal Prize Money Equal Recognition?
The debate about equal prize money for males and females spans all facets of the sporting world, it is the eternal struggle for equal financial recognition for female athletes. It is an interesting and convoluted debate as in most sporting disciplines the women are seen as the fairer sex and granted a shorter period of […]
Women’s Field halved at Highland Fling
Although the Elite women’s field had already shrunk at the 2013 Camelbak Highland Fling in comparison to 2012, injury and illness have halved the Elite women’s field, as Jenny Fay (Swell-Specialized) and Imogen Smith (Subaru-MarathonMTB.com) have had to withdraw from the Fling, perhaps one of the most prestigious Marathon races in Australia. “I’m disappointed to […]